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Whiskey Brand Offers $100,000 to Its Next Hand ModelVinePair

If you’ve ever felt your hands were deserving of a place on the big screen, you could be in for a $100,000 windfall.

Fistful of Bourbon is seeking the perfect hand model, or “spokesfist,” to represent its brand, and is offering 100 grand to the person who fills the role. Fittingly, the casting call is called “The Search for the $100,000 Fist.”

The lucky winner will appear in future print, video, and social media campaigns for the whiskey company. Additionally, they’ll be placed in contact with a professional Hollywood hand model (for guidance, of course), and will be rewarded with hand spa treatments and workouts. Fistful of Bourbon is even offering a custom-designed bottle to sweeten the deal.

Those interested can apply on Fistful of Bourbon’s website by providing their contact information and social media account, attaching photos of their fist, and writing a short statement about why they’d be a good mascot for the Hollywood-and-cowboy-inspired brand. Applicants must be at least 25 years old and the casting call will be open until April 13.

“Here at Fistful of Bourbon, we’re looking for a new leading star, someone that can truly wow us with their panache,” Anthony Bohlinger, Fistful of Bourbon’s U.S. National Brand Ambassador, said in a statement earlier this week.

Sounds like the perfect opportunity for any bourbon lover who’s wanted to try their hand at acting.

The article Whiskey Brand Offers $100,000 to Its Next Hand Model appeared first on VinePair.

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